Google Acquiring Frommer?s Travel Brand: Zagat Integration, Google+ Improvements To Follow

Google is in the process of acquiring the Frommer's travel brand from the publishing company John Wiley & Sons, Inc., in what appears to be a further effort to beef up its Google+ business information listings service. The deal is nearly closed, according to a report from The Wall Street Journal, which also speculates that the Frommer's brand could be merged into Google's Zagat brand following the completion of the acquisition.

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