Twitter Uses Its First TV Ad As An Opportunity To Launch Hashtag Pages

Twitter launched its first TV ad Sunday, and it was all about Nascar. But beyond just getting the attention of Nascar users, the ad is also meant to show off what brands can get if they partner with the social network. Based on what we've heard, we're pretty sure the ad Twitter ran on TNT during the Pocono 400 is all about calling attention to a revamped page displaying search results for a topical keyword -- a hashtag, in Twitter parlance. Business Insider was first to notice that Twitter.com/#NASCAR redirects to twitter.com/hashtag/nascar, a new landing page for the race league. On its blog Thursday, Twitter gave a preview of what Nascar fans could expect if they tuned into the Twitter.com/#NASCAR page. That includes commentary from drivers, their crews, and expert commentators, as well as a whole bunch of beautiful behind-the-scenes photos, all surfaced through a combination of algorithms and curation by the race league. It's a way for Twitter and Nascar to help fans sift through all the noise that they'd find if they just looked at the #NASCAR hashtag in search.

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